No matter the organization, every business needs a strong strategy to reach its goals. However, formulating a successful business strategy is often easier said than done-especially if not given the proper attention and effort. According to research outlined in the Harvard Business Review, 85 percent of executive leadership teams spend less than one hour per month discussing strategy, and half spend no time at all. The search also reveals that most employees don’t understand their organization’s strategy. It’s no wonder, then that 90 percent of businesses fail to meet their strategic targets.

Organizational Leaders must ensure the organization’s goals are strong and the plan to reach them is purposeful, executable. and agile. Formulating a successful business strategy is a skill that has the potential to propel your organization forward. Yet, it can be difficult to know where to start. What do strong strategic goals look like, and how do you achieve them?