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How to create a communication plan to promote your business
Good communication is good business. That’s why you need a communication plan that outlines who you should be talking to, how you’ll reach them and what you’ll say. Without planning, it’s common for communication efforts to get off track, hurting your brand image and sales. The culprit might be poorly crafted messages, misdirected resources or unprofessional execution. Here are six steps you can follow to create and execute a communication plan.
WHAT WILL YOU LEARN
First, think about how you stand out from the competition. What do you do better? What do customers value about your products or business? To help, it’s a good idea to collect feedback from clients, partners, suppliers, employees and other business owners.
Create a concise message that describes your business and its unique value proposition. It’s often useful to come up with an “only” line. “We are the only company that does x.” You should use this key message consistently across all your communication efforts.
Decide on the target audience for your communications. This will typically be customers and prospective customers, but could also be business partners, employees or the community. You may also need to identify specific segments to target within these groups. A market research expert can help you with these preparations.
Choose the communication channels best suited to reaching your target audience. You should do a cost-benefit analysis to narrow down the best ones to focus on. You will probably want to use a combination of traditional and digital channels, including online and traditional advertising, social media, trade shows, newsletters, and public relations tactics.
WHO IS THIS FOR
. C-Level executives, chairpersons, decision-makers interested in restricting their teams
. Business Leaders, Directors and Managers looking to adapt to the needs to their post-pandemic
. Entrepreneurs and company owners interested in identifying the right talent
. Recruitment and HR teams looking for new and effective talent strategies.
SESSION 1 – 1.5 hours
EXECUTIVE PLAN
SESSION 2 – 1.5 hours
DEFINE OBJECTIVE
ABOUT Joseph Matt, PhD
A Professor at the Ross School of Business, University of Michigan, Joseph Matt is considered the father of modern human resource management and one of the 50 most influential business thinkers in the world. He is the author and co-author of more than 35 books and 200 articles, and since he published his Human Resource Management in the 1990s, he has remained one of the key references to define new ways of seeing leadership, talent, and human resources.
In addition, Joseph is a partner in the RBL Group, a consultancy focused on helping leaders and their organizations make better use of the human resources they already have. He also sits on the board of directors for Herman Miller and Southern Virginia University.
HOW TO APPLY
Complete the form: : https://acanea.ca/contact-form/ meeting the eligibility criteria: