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Business and communication
Create a communication plan to promote your business
How to create a communication plan forpromoteyour business
Good communication equals good business. That’s why you need to create a communications plan that outlines who you’re going to reach, how you’re going to reach them, and what you’re going to say. Without planning, it’s common for communications efforts to go off the rails, hurting your brand and sales. Poorly crafted messaging, misused resources, or unprofessional execution could be the culprit. Here are six steps to creating and executing a communications plan.
What will you learn?
First, think about how you stand out from the competition. What do you do best? What do customers value about your products or business? To help you, it’s a good idea to gather feedback from your customers, partners, suppliers, employees, and other business owners.
Create a concise message that describes your company and its unique value proposition. It is often helpful to come up with a “one-size-fits-all” phrase. “We are the only company that does x.” You should use this key message consistently in all your communications efforts.
Determine the target audience for your communications. This will typically be customers and prospects, but it can also include business partners, employees, or the community. You may also need to identify specific segments to target within these groups. A market research expert can help you prepare for these.
Choose the best communication channels to reach your target audience. You need to perform a cost-benefit analysis to select the best channels to focus on. You will likely want to use a combination of traditional and digital channels, including online and traditional advertising, social media, trade shows, newsletters, and public relations tactics.
WHO IS IT FOR?
- Executives, presidents and decision makers interested in restricting their teams
- Business leaders, directors and managers looking to adapt to the needs of their business post-pandemic
- Entrepreneurs and business owners looking to identify the right talent
- Recruiting and HR teams looking for new and effective talent strategies.
AGENDA
EXECUTIVE PLAN
- Who will execute your communications plan
- Hiring an external communications professional
- Marketing consultant
- Why the executive plan is so important
DEFINE THE GOAL
- Set measurable goals for your communication effort
- Goals help you predict sales
- Optimize your efforts
- Evaluation
Meeting the eligibility criteria:
- You will then receive an invitation to submit a short video presentation of yourself and your business/business idea.
- You will receive an email notification of a decision.
ABOUT
Joseph Matt, Ph.D
A professor at the University of Michigan’s Ross School of Business, Joseph Matt is considered the father of modern human resource management and one of the world’s 50 most influential business thinkers. He has authored and co-authored more than 35 books and 200 articles, and since the publication of his Human Resource Management in the 1990s, he has remained a key authority on new ways of thinking about leadership, talent, and human resources.
Joseph is also a partner at RBL Group, a consulting firm focused on helping leaders and their organizations better utilize the human resources they already have. He also serves on the boards of Herman Miller and Southern Virginia University.