Upcoming Events
Entrepreneurship and Technology - September 2025
This workshop is designed to help entrepreneurs leverage new technologies and digital tools to improve their operations, increase their visibility and support the growth of their business. The goal is to explore how technology can be used to solve business challenges and provide opportunities for innovation.
Workshop objectives
- Educating entrepreneurs about the impact of technology in the modern business world
- Present the main technologies available to small businesses and how to integrate them into their growth strategies.
- Helping entrepreneurs understand how to use data and analytics to make more informed decisions.
- Provide tools and resources to implement digital solutions tailored to the specific needs of the business.
Topics covered:
- Integrating Technology into Small Businesses
- Digital tools to improve productivity
- Using data and analytics to optimize performance
- Cybersecurity for Entrepreneurs
Target audience:
Tech-savvy entrepreneurs, startups, SMEs.
Workshop Content
Introduction: The impact of technology on entrepreneurship
Why Technology is Essential for Modern SMEs
- The role of technology in reducing costs, increasing productivity and improving profitability.
- Key technology trends affecting businesses today: automation, artificial intelligence, blockchain, and the Internet of Things (IoT)
The Benefits of Digital Transformation for Small Businesses
- How small businesses can compete with big businesses through technology adoption.
- Case studies of companies that have successfully completed their digital transformation
Digitalization of operations: tools and technologies for SMEs
Management and collaboration tools for SMEs
- Project management tools (Trello, Asana, Monday.com) to improve productivity and team collaboration
- Communication and team management solutions (Slack, Microsoft Teams, Zoom)
- Financial management and accounting software (QuickBooks, Xero).
Automation of business processes
- How to automate repetitive processes (invoicing, inventory management, customer service).
- Using Chatbots and Marketing Automation Solutions to Improve Customer Engagement and Sales
Cloud solutions for SMEs
- Using cloud services to store, share and collaborate on documents online (Google Drive, Dropbox, Microsoft OneDrive).
- Benefits of Cloud Computing: Security, Accessibility, and Cost Reduction
Digital Transformation of Marketing: Reaching More Customers Through Technology
Digital marketing and its tools
- Introduction to Digital Marketing: SEO, SEM, Social Media Marketing, Email Marketing.
- Best practices for a successful online presence (website, blog, social networks)
- Online Advertising: How to Use Paid Ads on Google, Facebook, and Instagram to Attract Customers.
Using Social Media to Grow Your Business
- How to optimize your presence on social platforms (Instagram, LinkedIn, Facebook, TikTok) to reach a wide audience
- Strategies for creating engaging content and converting subscribers into customers.
- The importance of customer reviews and testimonials on social media to build credibility.
Analyze and use data to make strategic decisions
The Basics of Data Analytics for SMEs
- How to collect and analyze relevant data to improve operations and decision making (Google Analytics, CRM tools)
- Understanding KPIs (Key Performance Indicators) to assess profitability and performance
Using data to personalize the customer experience
- The importance of knowing your customers: segmenting customer data for targeted offers.
- How businesses are using data to improve customer service and retention
Integrating Artificial Intelligence and Automation into Your Business
Artificial Intelligence (AI) to improve services and products
- Introduction to AI and its applications in SMEs (chatbots, data analysis, personalized recommendations).
- How AI can automate decision-making, personalize customer experiences, and optimize business processes
Customer Service and Sales Automation
- Using automation to manage customer requests and improve interactions (e.g. chatbots to answer frequently asked questions)
- Tools to automate the sales process: CRM, lead management, and automated email marketing.
Cybersecurity and digital risk management for SMEs
Understanding the challenges of cybersecurity
- Risks associated with the use of technology: hacking, data theft, online fraud.
- How to protect sensitive information and avoid data breaches.
Solutions to secure your business online
- Cybersecurity Basics for Small Business: Passwords, Backups, Antivirus Software.
- Security of online transactions and payments (SSL certificate, payment card security)
Innovating to differentiate: emerging technologies and their impact on entrepreneurship
Disruptive technologies and their impact
- Blockchain, IoT, and augmented reality: what opportunities for small businesses?
- How can these technologies be used to differentiate yourself and offer new experiences to your customers?
Anticipating the technological future
- How to stay on top of new technologies and continuously innovate in your industry.
- Future trends in entrepreneurship in the digital age: the importance of agility and the ability to adapt quickly.
Teaching methods
- Interactive conferences: Introduction to key concepts and practical demonstrations of technological tools
- Practical workshops: Training on the use of digital tools and online marketing platforms
- Case Studies: Real-world examples of companies that have successfully integrated technology to transform their businesses
- Q&A Sessions: Discussions and exchanges with technology experts to solve participants’ specific challenges.
Workshop duration
- 1 full day (9:00 a.m. to 5:00 p.m.), with interactive sessions, practical demonstrations and discussions
- Possibility of follow-up sessions to delve deeper into certain topics, such as digital marketing or cybersecurity.
Target audience
- Small Business Owners: Entrepreneurs who want to integrate technology into their operations to improve efficiency and profitability.
- Startups and growing businesses: Those looking to adopt modern technologies to support their expansion
- Beginning Entrepreneurs: Those who want to understand how technology can be used to launch a successful business
Speakers
- Technology and digital transformation experts: Consultants and professionals specializing in technological integration for SMEs.
- Cybersecurity Specialists: Practical advice on data protection and online security.
- Entrepreneurs Who Embraced Technology: Stories from Entrepreneurs Who Successfully Integrated Technology into Their Business
Workshop location
- Suggested location: Conference room or coworking space suitable for digital technology training.
- Virtual Access: Option to participate remotely to allow a wider audience to participate
Post-workshop follow-up
- Individual coaching sessions: Support to help participants choose and implement digital tools in their business.
- Networking: Create a community of entrepreneurs interested in technology and innovation.
- Webinars and additional training: Follow-up on specific topics, such as digital marketing or AI integration.
- This workshop aims to provide participants with the skills needed to navigate the digital age, leverage technology to improve their operations, and position their business for sustainable and innovative growth.