Upcoming Events
Marketing Strategies and Growth for SMEs - April 2025
This workshop is designed for small and medium-sized enterprises (SMEs) who want to develop effective marketing strategies and adopt approaches to foster the sustainable growth of their businesses. It is primarily aimed at entrepreneurs who want to learn how to better position themselves in the market, attract customers and maximize their revenues while optimizing their resources.
Workshop objectives
- Provide participants with concrete strategies to develop effective marketing tailored to SMEs
- Learn how to create and manage a strong, consistent brand
- Present techniques and tools to maximize business visibility, particularly through digital channels
- Providing solutions to accelerate the growth of SMEs through targeted and cost-effective marketing approaches.
- Discuss ways to analyze marketing performance and adjust it to improve ROI.
Target audience:
Active entrepreneurs, SMEs
Topics covered
- Developing an Effective Marketing Strategy for Small Business
- Using Social Media to Attract Customers
- Building a strong brand
- Sales optimization and customer loyalty
Workshop Content
Introduction to Marketing for SMEs
What is effective marketing for an SME?
- The difference between marketing for small businesses and marketing for large companies.
- The importance of knowing your target audience to define the right strategies.
- The unique marketing challenges of SMEs (limited budget, reduced human resources, competition with large companies).
The Basics of Marketing du marketing
- The importance of market analysis and segmentation.
- The fundamental principles of marketing strategy: 4P (Product, Price, Place, Promotion).
Creating a strong and consistent brand
Building a brand identity
- Define the company's mission, vision and values
- Develop a unique value proposition to differentiate yourself in the market
- The importance of a consistent logo and graphic charter
Brand Reputation Management
- The impact of customer reviews and testimonials
- How to manage online reputation (social media, reviews, etc.).
Digital Marketing Strategies for SMEs
Digital marketing as a lever for growth
- Introduction to the main digital marketing platforms (social networks, SEO, SEM, e-mail marketing, content marketing)
- How to Build an Effective and Consistent Online Presence
- Using free or low-cost tools to optimize online visibility (Google My Business, Canva, Mailchimp).
Online advertising
- Introduction to paid advertising on social networks (Facebook Ads, Instagram Ads, LinkedIn Ads).
- How to effectively target your audience and optimize your advertising spending.
Acquire and retain customers
Customer Acquisition Strategies
- How to generate qualified leads to grow your customer portfolio
- The Importance of Local SEO and Geo-Targeted Ads
- Offer promotions and attractive offers to attract new customers.
Retention of existing customers
- The importance of maintaining a positive customer relationship.
- Techniques to build customer loyalty: loyalty programs, personalized emails, after-sales follow-up.
- How to Turn Happy Customers into Brand Ambassadors
Marketing Performance Optimization
Performance analysis and evaluation
- The importance of key performance indicators (KPIs) in monitoring marketing campaigns. des indicateurs clés de performance (KPIs) dans le suivi des campagnes marketing.
- How to use analytical tools to measure the effectiveness of marketing actions (Google Analytics, social media reports)
Adjust your strategies
- How to interpret data to adjust your marketing actions and improve results.
- Conduct A/B testing to evaluate the effectiveness of advertisements, offers or marketing content.
Growth and expansion of SMEs
Strategies to promote growth
- Identify growth levers suited to SMEs (geographic expansion, diversification of products/services, strategic partnerships).
- How to scale your business effectively while maintaining agile management.
Resource management to support growth
- L'importance dThe importance of financial management and budget forecasting to support growth.e la gestion financière et des prévisions budgétaires pour soutenir la croissance.
- Recruitment and talent management to support business expansion
Networking and community support for SMEs
Creating strategic alliances
- How to form partnerships with other SMEs or complementary businesses.
- The importance of joining professional networks to exchange best practices and collaboration opportunities.
Use local and government resources
- Presentation of support programs for SMEs (grants, low-interest loans, professional training, etc.).
- How to access specialized training to improve your marketing and management skills
Teaching methods
- Interactive presentations: Theoretical introduction followed by exchanges and discussions to make the workshop more dynamic.
- Practical workshops: Real examples of local SMEs that have implemented effective strategies, analysis of their actions and their results
- Group exercises: Reflection on concrete marketing strategies, writing an action plan for participating companies
- Q&A Sessions: Allow attendees to ask specific questions about the challenges they face in their business.
Workshop duration
- 1 full day (from 9:00 a.m. to 5:00 p.m.)
- Parallel workshops for small practical sessions, depending on the needs of the participants (e.g. digital marketing, brand management).
Target audience
- Small Business Owners: Those looking to improve their marketing to better position themselves in the market and increase their profitability.
- Early-stage entrepreneurs: Those who have just launched their business and are looking for solutions to attract their first customers.
- Marketing managers in SMEs: To improve their existing marketing strategies and tools
Speakers
- Marketing Experts: Specialist marketing consultants for SMEs, experts in digital marketing and branding.
- Local Entrepreneurs: Testimonials from local entrepreneurs who share their proven marketing strategies.
- Data Analysts: Practical Tips for Interpreting Marketing Campaign Data and Improving Performance
Workshop location
- Suggested location: Conference room or business center with audiovisual equipment for interactive presentations
- Virtual Access: Possibility to participate remotely for participants located in other regions or preferring an online format.
Post-workshop follow-up
- Coaching sessions: Individual follow-up to help participants implement the strategies covered during the workshop.
- Continuous networking: Creation of an online group or platform to exchange ideas and share experiences on marketing strategies implemented.
- Additional Webinars: Continuing education on specific topics, such as online advertising or content optimization